Cookie Policy

Cookie Policy

This policy explains how Nova Diamonds uses cookies and similar technologies on www.novadiamonds.co.uk and how you can manage your preferences.

What are cookies?

Cookies are small files stored on your device when you visit a website. Similar technologies, including browser storage, tags and pixels, may also store information or help a website operate, measure visits and support advertising.

Essential cookies and storage

Essential technologies support services you request, such as secure sessions, account access, ring selections and checkout. They also help protect the website and remember your cookie choices. These cannot be switched off through our cookie settings. Blocking them in your browser may prevent parts of the website from working.

Our consent cookie, nd_cookie_consent, remembers your preferences for up to 180 days. You can change your choices sooner using Manage Cookies.

Analytics

We use Google Analytics through Google Tag Manager to help understand how visitors use our website, including which pages are visited and how the shopping journey performs. Our consent settings request your permission for analytics cookies.

Marketing

We use Google Ads measurement to understand the effectiveness of our advertising. Marketing cookies can support conversion measurement and relevant advertising, depending on the features enabled. Our consent settings request your permission for marketing cookies.

We use Meta Pixel through Google Tag Manager to measure page views and purchases and help assess advertising effectiveness on Facebook and Instagram. Our Meta tags are configured to require Marketing consent before firing. For information about how Meta uses data, see the Meta Privacy Policy.

Google Consent Mode

Our website uses Google Consent Mode to communicate your choices to Google tags. Analytics and advertising storage default to denied until you grant the relevant consent. Depending on the tag configuration, Google may still receive limited consent and measurement signals without cookies when consent is denied. Rejecting cookies does not necessarily prevent every network request to Google.

Functional features

The Functional category covers optional features that enhance your experience. Where an optional third-party feature requires cookies or similar storage, it should load only after you allow that category. Essential shopping functions do not depend on accepting optional cookies.

Payments and hosting

Stripe provides payment processing and may use cookies or similar technologies for secure payments and fraud prevention. Information about its practices is available in the Stripe Privacy Policy.

GoDaddy provides hosting and related services. Hosting, security and traffic-related technologies may process technical information about visits. A technology is not essential merely because it is supplied by our hosting provider; optional analytics or marketing storage requires the appropriate consent.

Your choices

You can use our cookie banner to accept all optional categories, reject all optional categories, or choose individual categories through the settings controls. Essential technologies remain available whichever choice you make.

You can revisit or withdraw your choices through Manage Cookies on the website. Withdrawing consent changes your preferences for future activity; it does not undo processing that already occurred.

You can also remove existing cookies and browser storage using your browser settings. Removing the consent cookie may cause the banner to appear again. Blocking all cookies may affect account access, ring selections or checkout.

How long information is stored

Some cookies last only for your browsing session; others remain until they expire or you delete them. Our consent preference lasts up to 180 days. Other storage periods depend on the service and its configuration. Google provides further information about its technologies at How Google uses cookies.

Contact and updates

For questions about cookies or your preferences, email info@novadiamonds.co.uk. Please also read our Privacy Policy for information about personal data. We will update this policy when our technologies or practices change.